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Why Isn’t Your Website Ranking in Google?

If your website isn’t ranking, chances are it’s because of one or more of the following two criteria.

Organic search allows your content and business to be discovered by individuals who are unaware of your existence but are seeking the solution or service you provide. This means you may attract fresh eyes and perhaps new consumers to descriptions of your services without spending money on advertising!

Your organic search success, on the other hand, is mostly determined by how high you rank on search engine results pages (SERPs). The importance of having your website rank on Google is apparent.

Now that we know why Google ranking is so crucial, you might be thinking, “I want in!” So, why am I not ranking?”

Let’s take a look at some of the primary elements at work that might explain why your content isn’t currently on Google’s first page – and what you can do to get there.

 

Why your site isn’t ranking well in Google search results

1. Your website’s load time is too long.   

On mobile devices, most online sites take roughly five or six seconds to load. Guess how long the majority of people will stay on the page before leaving? We’re looking at about three seconds.  This disparity indicates that individuals aren’t obtaining what they need quickly enough.

It’s worth noting that Google looks at your engagement data, such as how long individuals stay on your site instead of “bouncing” immediately off, to assess whether users find your site worthwhile. Your search engine rankings will improve if your site looks to be valuable, and vice versa.

If people are unwilling to wait for your website to load, they will miss out on the value you provide, and search engines will likely penalize your ranks as a result.

How to Improve Website Speed

To determine how long it takes your site to load, you may use free internet tools such as Google PageSpeed Insights, a mobile speed test, or a domain report from a free Semrush trial.

Lowering picture file sizes, reducing the number of videos on a single page, and overall reducing the amount of HTTP requests for your site may be the solution to the problem of sluggish site speed.

2. Your post does not target the appropriate keywords.

You’ll struggle to rank if search engines don’t understand the queries you’re attempting to address (and therefore rank for). Not simply web pages full with industry jargon that people may not be searching for, but content that is plain enough that consumers can easily comprehend what you’re selling. You may accomplish this by conducting keyword research for your content.

This is true not only for blog posts but for every page on your website.

There’s a lot that goes into SEO optimization (which we’ll go over in more detail), but at the most basic level, you need the content on your site to clearly transmit what your service/product/company solves for and how people search for it.

How to Resolve This      

Begin by conducting keyword research to ensure you’re targeting the proper keywords.