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Considerations for Small Business Marketing on Social Media

Your internet impact can linger for a long time, so don’t underestimate the impact it can have on the perceived notion of your brand and product. Take considerable time upfront considering whether digital networks (Social Media) is appropriate for your company.

1. Seek first to understand– It is vital to comprehend the basics of how social media works and how it is used. What are organizations and individuals doing with social media? What causes them to succeed? Some of you might be wondering, “How do I do this?” Perhaps you could try it out for yourself by creating a personal account and then running tests some of the features, or you could ask a trusted friend to display users their account and guide you through the process. Alternatively, there’s so many materials and ‘how to’ items about social media available online that you could run a search on Google or YouTube on a specific relevant topic and watch the video tutorials to get informed.
2. Understand your purpose– What is your goal in using social media? What do you aspire to accomplish for your company by utilizing it? It is critical that you define your reason for participating in social media (or any other marketing activity for that matter). You must determine why you are participating. What do you hope to accomplish? Do you simply want to raise brand awareness, interact with customers, or find new sales opportunities? Keep in mind to be reasonable as to what you presume you are capable of accomplishing.
3. If you decide to engage in social media, which sites are best for you? – Which social media sites are best suited, given the abundance of options? Consider where your target audience would socialize online, as well as how much time and resources you can practically speaking commit to sustaining and administering your site presence. Which one is best for you? You may discover that some are a better fit than others.

However social media does present some obstacles for businesses that need to be measured up:

Time and Resources – You must be ready to give the time required to create new content. As a result, you should think about whether you have the time and resources to effectively actively manage appearance.

Handing over brand control – You cede some authority of your marketing efforts and, in effect, your brand to your intended audience. They will be able to comment on posts or other content, and you should be ready for both positive and negative feedback. Even if you do not manage a company Page on Facebook, it is important to remember that there is nothing to prevent customers from posting comments about your products and services according to their own blogs or other public forums.